The PAC: Blending R&B, Pop, Soul, Rock, and Funk with Grammy-Award Winning Producers
The PAC, an R&B band co-founded by Marc Tenedora in the San Francisco Bay Area, has become renowned for their diverse sound that blends pop, soul, rock, and funk. Collaborating with Grammy Award-winning producers such as Verdine White and John Paris (of Earth, Wind and Fire), Eddie M. (of Prince and Sheila E.), and Kool-Moe-Dee (Hip-Hop Legend), The PAC has recorded music that is both critically acclaimed and commercially successful.
Over the past 12+ years, Marc was part of the management team (PacSol Entertainment) and has played an integral role in the band's evolution from a successful cover band to professional recording artists. A leader in branding, marketing, and live production, Marc has collaborated with industry professionals to create a unique sound that has won them fans all over the world. The PAC is a testament to Marc's vision and dedication to developing a brand that is both timeless and fresh.
Conceptial Design
Music Video and Event Producer (Live and Studio)
Social Media Marketing Strategy
Research
Creative Director
Recording Artist
Brand Strategy
Marketing
Storyboarding
Software
Adobe Illustrator
Adobe After Effects
Adobe Premiere
Adobe Photoshop
music artist branding
Winning Social media strategy
Under Mac Ten Designs' leadership, The PAC's social media following has grown to over 12k followers. Achieving this success required a creative and dedicated content strategy, with a focus on connecting with the right audience and catering to their interests through #thepaclife.
Marc, the mastermind behind this effort, poured countless hours into research, social media calendars, strategy, branding, and content creation. His hard work ensured that The PAC remained relevant to its audience and continued to attract new fans worldwide.
N.H.M.D. Music Video
Despite not leading production, Marc Tenedora drove the marketing and promotions strategy for The PAC's Hip-Hop video. His expertise in brand strategy and marketing contributed to the video's success, resulting in a 2022 California Music Video Award for best Hip-Hop video.
Love's Holiday Music Video
With the blessing of Earth, Wind and Fire's co-founder Verdine White, The PAC recreated a classic R&B song from the 70s. Marc Tenedora, as executive producer and creative team leader, helped bring a modern twist to the timeless classic. The result is a fresh and distinctive interpretation that showcases The PAC's unique sound and style.
Damn Thing Music Video
The PAC's "Damn Thing" music video features Grammy Award winners Verdine White and Kool-Moe-Dee, with Marc Tenedora as executive producer and a key creative team member. This visually stunning and musically captivating masterpiece showcases the band's unique style.
Showcasing a unique sound
The PAC has released three music videos that showcase their unique sound and style, all of which Marc Tenedora played a key role in producing and marketing. Their music videos have earned critical acclaim, with one winning the California Music Video Award in 2022. These videos demonstrate The PAC's creativity and establish them as a rising force in the world of R&B music.
Marketing Strategy
As an indie R&B/Hip-Hop band, The PAC faced challenges competing with major record label budgets. But with Marc Tenedora's marketing and brand strategy expertise, Love's Holiday, The PAC's debut single, landed at #5 on the International Top 40 Smooth Jazz charts with over 57,000 spins on its debut week, outranking mainstream smooth jazz artists such as Boney James.
Sold-Out Shows: Marketing Mastery
From their beginnings as a beloved cover band (Pacific Soul Band) to their evolution as recording artists (The PAC), Marc has been a driving force behind the live event and marketing promotions side of things. His thoughtful marketing strategies and purposeful promotion campaigns have resulted in numerous sold-out shows and bookings for corporate events. Marc's dedication to delivering engaging and memorable experiences for audiences is evident in the success of The PAC's live events.
Bringing creatives Together for Amazing Photo Shoots!
Marc is a skilled creative producer who has a passion for creating incredible photo shoots. He has had the pleasure of collaborating with top industry professionals to produce stunning work for The PAC. With a focus on coordination and production, Marc has worked with renowned stylist Anastasia Walker (Madonna, GEazy, Kim Kardashian and More), as well as a talented team of makeup artists, hair stylists, and photographers. Through his role as producer, Marc has played a crucial part in bringing these projects to life and delivering exceptional results.
The PAC Promo Campaign
- Producer: Marc Tenedora
- Photo Editing: Marc Tenedora
- Photography: Marc Tenedora
Damn Thing Campaign
- Producer: Marc Tenedora
- Stylist: Anastasia Walker, Ellie
- Hair: Flo Copeland
- Makeup: Raelynn
- Photography: Mogli
Love's Holiday Campaign
- Producer: Marc Tenedora
- Stylist: Anastasia Walker
- Hair: Flo Copeland
- Makeup: Raelynn
- Photography: Mogli
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Sales & Marketing
- Client Relations
- Generating Leads
- Customer Service
- Press Releases
In addition to his role as a band member, Marc's duties extended to providing exceptional service to clients. He was also responsible for using marketing and sales techniques to identify potential clients, as well as creating press releases to promote the band's noteworthy accomplishments.
Logistics
- Crew Management
- Equipment Management
- Road Manager
In addition to his role as a performer, Marc had the important responsibility of organizing and overseeing all aspects of the band's touring shows. This involved scheduling and managing a crew of three, as well as coordinating with nine band members for live events. To ensure that everything ran smoothly, Marc also had to manage several staff members, including ticket check-in personnel, security personnel, photographers, videographers, and merchandising staff. Due to the often frenzied and fast-paced nature of events, it was crucial for Marc to establish efficient systems for managing all these moving parts.
Management
- Band Director
- Strategy
- Show Director
- Negotiating Contracts
- Payroll
- Human Resources
As a key member of the PacSol Entertainment band management team, Marc was responsible for overseeing a wide range of managerial duties. His diverse portfolio of responsibilities included developing brand strategies, providing show directives, communicating with clients, negotiating contracts, managing budgets, overseeing payroll, and even serving as the de facto human resources representative for internal disputes. With a team consisting of 12 band and crew members, Marc's work was consistently dynamic and engaging. Additionally, Marc was responsible for sourcing and managing contractors such as photographers, videographers, stylists, makeup artists, and hairdressers for special projects.
14 years of evolution
Over the course of 14 years and transition from successful cover band to recording artists, The PAC has evolved it's brand. Marc, along with the PacSol Entertainment, ensured each evolution was carried out strategically while maintaining the band's core look and feel.
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The PAC: Blending R&B, Pop, Soul, Rock, and Funk with Grammy-Award Winning Producers
The PAC, an R&B band co-founded by Marc Tenedora in the San Francisco Bay Area, has become renowned for their diverse sound that blends pop, soul, rock, and funk. Collaborating with Grammy Award-winning producers such as Verdine White and John Paris (of Earth, Wind and Fire), Eddie M. (of Prince and Sheila E.), and Kool-Moe-Dee (Hip-Hop Legend), The PAC has recorded music that is both critically acclaimed and commercially successful.
Over the past 14 years, Marc was part of the management team (PacSol Entertainment) and has played an integral role in the band's evolution from a successful cover band to professional recording artists. A leader in branding, marketing, and live production, Marc has collaborated with industry professionals to create a unique sound that has won them fans all over the world. The PAC is a testament to Marc's vision and dedication to developing a brand that is both timeless and fresh.
scope of work
Music Video and Event Producer (Live and Studio)
Social Media Marketing Strategy
Research
Creative Director
Recording Artist
Brand Strategy
Marketing
Storyboarding
Software
Adobe Illustrator
Adobe After Effects
Adobe Premiere
Adobe Photoshop
