NextFan: Monetizing Athletes' NIL with Digital Collectibles
Through NextFan, athletes can earn money from their name, image, and likeness (NIL) by creating Digital Collectibles and building their brand on a global platform. Fans worldwide can enjoy exclusive content from NextFan athletes that is relevant to both the player and their fans. Mark Roah, the CEO of NextFan, approached Marc to design digital trading cards for college athletes, with the task of tailoring each card's concept and style to match the athlete's unique personality.
Scope of work
Research
Concept
Image Curation
Design & Layout
Illustration
Photo Manipulation
Photo Retouching
Software
Adobe Photoshop
Adobe Illustrator
Procreate
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Unleashing Athletes' Stories
Designing digital trading cards for college athletes with NextFan came with its challenges. Firstly, the card designs could not display any brand or school logos, which required photo retouching. Secondly, sourcing high-resolution photos of college athletes was difficult, so some designs were created with low-quality images and enhanced through editing techniques. Despite these challenges, great care was taken to showcase each athlete's unique personality on and off the field through thorough research of their online resources, highlights, and background. Unleashing each athlete's story was the ultimate goal.
Designing Cohesive Digital Cards for Long Beach State Basketball
For my first assignment with the Long Beach State men's basketball team, I was tasked with creating a consistent design style for all athletes. After establishing a template, I paid close attention to details to ensure a uniform look and feel throughout each composition. However, a major challenge arose when deciding to showcase all athletes in their yellow uniform, as sourcing quality photos online was inconsistent. To maintain consistency with the team's style, a few players' jerseys were photo manipulated to match the rest of the team. Despite this challenge, the result was a cohesive look and feel across all designs.
NextFan: Monetizing Athletes' NIL with Digital Collectibles
Through NextFan, athletes can earn money from their name, image, and likeness (NIL) by creating Digital Collectibles and building their brand on a global platform. Fans worldwide can enjoy exclusive content from NextFan athletes that is relevant to both the player and their fans. Mark Roah, the CEO of NextFan, approached Marc to design digital trading cards for college athletes, with the task of tailoring each card's concept and style to match the athlete's unique personality.
Conceptial Design
Music Video and Event Producer (Live and Studio)
Social Media Marketing Strategy
Research
Creative Director
Recording Artist
Brand Strategy
Marketing
Storyboarding
Software
Adobe Illustrator
Adobe After Effects
Adobe Premiere
Adobe Photoshop