GoldenSpear: Innovating Responsible AI
GoldenSpear is a cutting-edge Artificial Intelligence Innovation Lab focused on AI, 5G, IoT, and Voice technologies. Since 2009, the company has been building an integrated AI Platform that incorporates Natural Language Processing, Computer Vision, Augmented Reality, Machine Learning, and more, with the aim of creating a working Artificial Intelligence Brain and "Voice Assistant." As a minority-owned and led company, GoldenSpear is committed to responsible AI and creating and delivering a more Balanced, Ethical, and Inclusive AI. The company is based in San Francisco and is dedicated to accelerating its AI Brain's learning while prioritizing trust through valuing privacy, addressing bias, and embracing cultural nuance and local understanding in all of its endeavors.
Marc, the Co-Founder and SVP of Platform Development, has been a pivotal figure in GoldenSpear's growth in the 13 years with the company. He has demonstrated his dedication to developing a world-class platform by working with teams in Qatar, Guam, and Barcelona, as well as remotely managing design contractors within the United States and India. Marc's contribution has been instrumental in shaping the company's technology platform, as well as its overall look and feel, since its inception.
scope of work
Research
Concept
Press Releases
Presentations
Pitch Decks
UI Design
Commercials & Sizzle Reels
Team Management
Platform Development
Branding & Strategy
Logo Development
Software
Adobe Photoshop CC
Adobe Illustrator CC
Sketch
UX Pin
Keynote
Microsoft Office
Adobe After Effects CC
Adobe Premiere CC
Invision
artificial intelligence
platform design
GoldenSpear: Innovating Responsible AI
GoldenSpear is a cutting-edge Artificial Intelligence Innovation Lab focused on AI, 5G, IoT, and Voice technologies. Since 2009, the company has been building an integrated AI Platform that incorporates Natural Language Processing, Computer Vision, Augmented Reality, Machine Learning, and more, with the aim of creating a working Artificial Intelligence Brain and "Voice Assistant." As a minority-owned and led company, GoldenSpear is committed to responsible AI and creating and delivering a more Balanced, Ethical, and Inclusive AI. The company is based in San Francisco and is dedicated to accelerating its AI Brain's learning while prioritizing trust through valuing privacy, addressing bias, and embracing cultural nuance and local understanding in all of its endeavors.
Marc, the Co-Founder and SVP of Platform Development, has been a pivotal figure in GoldenSpear's growth in the 13 years with the company. He has demonstrated his dedication to developing a world-class platform by working with teams in Qatar, Guam, and Barcelona, as well as remotely managing design contractors within the United States and India. Marc's contribution has been instrumental in shaping the company's technology platform, as well as its overall look and feel, since its inception.
Conceptial Design
Research
Concept
Press Releases
Presentations
Pitch Decks
UI Design
Commercials & Sizzle Reels
Team Management
Platform Development
Branding & Strategy
Logo Development
Software
Adobe Photoshop CC
Adobe Illustrator CC
Sketch
UX Pin
Keynote
Microsoft Office
Adobe After Effects CC
Adobe Premiere CC
Invision
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DIGITAL LOOKING GLASS: Futuristic design for business intelligence
Marc led the UI design for a custom dashboard platform that utilized Artificial Intelligence to provide detailed reports on consumer behavior for various brands and agencies. His challenge was to create an interface style that was visually appealing and easy to understand for business executives who may not be familiar with standard dashboard analytics. To achieve this, Marc incorporated a futuristic Hollywood film style into the mockup interfaces, making it more familiar to the common user. The result was a unique and user-friendly design that allowed executives to easily navigate and understand the data. Client mockup interfaces were created for Shoe Palace, Sprint Mobile and the Country of Qatar.
THE
NUMBERS
PRESENTATIONS
CREATED
100+
Marc has extensive experience creating presentations and pitch decks for a diverse range of clients, including luxury brands and governments worldwide.
MONEY
RAISED
$25M+
Marc's marketing and investor presentation decks played a critical role in GoldenSpear's success, contributing to the company's ability to raise over $25M during its operations.
TEAM MEMBERS
MANAGED
19+
Throughout the years, Marc has led design projects with a wide array of talented team members, ranging from interns to contractors and in-house developers.
YEARS
COMMITTED
13
For over 13 years, Marc has dedicated his design career to building GoldenSpear from the ground up, starting in 2009.
DEDICATION
given
100%
Marc's dedication and hard work towards GoldenSpear were unwavering, so much so that he decided to leave his studies at The Art Institute of California - San Francisco just shy of graduation. His focus on the platform was a defining factor in his decision.
2021
During this particular phase in the company's history, we made the decision to tilt the spear icon slightly upwards as a tribute to the rising achievements and technological advancements that the company was experiencing.
2019
In order to stay aligned with contemporary branding standards, we opted to eliminate color and streamline the design details for improved legibility on smaller screens and resolutions. This move resulted in a sleeker, more contemporary design that is future-proof.
2017
It was decided to enhance the power of the company's branding by enlarging the "G" and "S" to match the way GoldenSpear was written, resulting in a cohesive and reinforced brand identity.
2015
To appeal to the luxury markets in America and Europe, the company altered its font and color scheme while preserving the core design.
2010
By introducing the modern spear icon, the company updated its image to align with its technological advancements. This marked the first instance of such a change.
2009
The first GoldenSpear logo was crafted with the burgeoning middle class market in China in focus, taking inspiration from the historical significance of the spear in China's past as a technological feat and a symbol of technological advancement.
GoldenSpear's Evolving Brand and Culture
GoldenSpear's brand has evolved alongside the company's many pivots over the years, Marc made sure each branding change was carefully considered to align with the business and technology. Throughout the evolution process, the core essence of the company's brand and culture has been carefully maintained.
Tailored Pitch Decks for Diverse Brands
Thanks to GoldenSpear's versatile AI platform, Marc had the opportunity to design pitch decks for a diverse range of brands, catering to various business verticals. Each pitch deck was carefully tailored to fit the brand's ecosystem, after thorough research into their culture and business goals. The aim was to help brands envision the merger of GoldenSpear's Artificial Intelligence with their company, with a customized approach for each one.
100+ presentations
Marc's design work has been showcased in over 100 executive meetings to major stakeholders, including luxury brands, theme parks, automotive, telco, and government agencies. Each presentation was thoughtfully designed to clearly communicate the company's technology, business plan, and purpose, while also staying true to the GoldenSpear brand identity and catering to the specific brand being presented to.
complimentary logos
Secondary Logos for GoldenSpear Spin-off Technologies
WIGI
Luxury AI Assistant
Snkr Cartel
AI Platform for Sneakers
Myth
AI Assistant
Digital Looking Glass
AI Analytics Dashboard
No Bots
No Bots Used Certified Symbol
UI Design
Marc is an experienced Senior VP of Platform Development, known for his exceptional UI designs for mobile apps, websites, and digital displays. He has also successfully redesigned the Shoe Palace website, creating a modern and visually appealing look powered by Artificial Intelligence. Marc's expertise and creativity have helped GoldenSpear and its clients enhance their digital presence and user experience.
noteable projects
01. Assistant Sizzle Reel
A short commercial was produced and created to promote the release of GoldenSpear's iTunes assistant.
02. Sneaker Cartel
Marc developed a marketing campaign for Sneaker Cartel, a brand owned by GoldenSpear.
03. Social Media Consulting
Designed a detailed report for Shoe Palace that utilized Artificial Intelligence to analyze and gain insights into their social media audience.
04. Totem Demo
Created a looping video animation for GoldenSpear's Totem project, which was displayed on a digital touch screen during exhibition demos.
05. Genome Project
Marc curated and designed comprehensive feature libraries to create genome breakdowns of various brand products, including Bentley Automotive and clothing categories.
06. Info Graphics
Presented detailed consumer reports for a range of luxury brands, utilizing Artificial Intelligence data and presenting it in an visually appealing format.
07 . Packaging Project
Spearheaded a packaging project focused on China's e-commerce consumers, directing a team of artists and created 3D pre-visualization prototypes.
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Research
Marc conducts a comprehensive analysis of competitors' and other brands' websites, identifying features that could be beneficial for the client's website. He then prepares a detailed specification document outlining the advantages and disadvantages of each feature for the team's review.
Rough Flow
Marc sketches a rough map of the UX flow, opting for small post-it notes that he can arrange on a wall to quickly generate and refine ideas. This method allows for easy editing and streamlined ideation.
Detailed UX Flow
Based on the post-it notes, Marc develops a detailed UX flow chart that he shares with the team to review and provide feedback on any issues or recommendations. This version of the UX concept is carefully crafted to ensure a comprehensive understanding of the user journey.
Wireframes
Using Sketch or UX Pin, Marc generates sets of wireframes that provide a more comprehensive view of the UX and initiate the UI layout process. These wireframes serve as a foundation for the design team to work from and ensure consistency in the user interface.
Wireframe Prototype
The finalized wireframes are translated into a functional prototype, providing stakeholders with a tangible representation of the user interaction and potential layout of the final product. This proof of concept stage precedes the UI design phase, ensuring that the overall concept is viable and can be built according to the intended user experience.
UI Designs
Upon approval of the UX and wireframes, Marc transforms them into UI designs that focus on the visual aspects and elements of the page. These designs are then handed off to the development team to create the final product. This stage ensures that the design and functionality of the product are aligned and consistent with the intended user experience.
The Process
This example showcases the typical design process that Marc follows for website or mobile design, with a focus on UX and UI. This particular case was a proposal for a website redesign of Shoe Palace, demonstrating how GoldenSpear's Artificial Intelligence fashion platform could be integrated into website features. This is just one part of the larger production pipeline that ensures a seamless user experience and consistent design across all channels.
