scope of work
Art Direction
Brand Guidelines
Style Guides
Mood Boards
Design Systems
Mockups
Research
Project Management
Software
Adobe Photoshop CC
Adobe Illustrator CC
Adobe After Effects
Procreate
Keynote
Sketch
Asana
Google Suite
art direction
Graphic Design & Illustration
scope of work
Graphic Design
Illustration
Research
Photo Manipulation
Photo Editing
Software
Adobe Photoshop CC
Adobe Illustrator CC
Procreate
logos
Research - Guidelines - Art Direction
WIGI
Luxury AI Assistant
Snkr Cartel
AI Platform for Sneakers
Myth
AI Assistant
Digital Looking Glass
AI Analytics Dashboard
No Bots
No Bots Used Certified Symbol
design systems
presentations
2021
During this particular phase in the company's history, we made the decision to tilt the spear icon slightly upwards as a tribute to the rising achievements and technological advancements that the company was experiencing.
2019
In order to stay aligned with contemporary branding standards, we opted to eliminate color and streamline the design details for improved legibility on smaller screens and resolutions. This move resulted in a sleeker, more contemporary design that is future-proof.
2017
It was decided to enhance the power of the company's branding by enlarging the "G" and "S" to match the way GoldenSpear was written, resulting in a cohesive and reinforced brand identity.
2015
To appeal to the luxury markets in America and Europe, the company altered its font and color scheme while preserving the core design.
2010
By introducing the modern spear icon, the company updated its image to align with its technological advancements. This marked the first instance of such a change.
2009
The first GoldenSpear logo was crafted with the burgeoning middle class market in China in focus, taking inspiration from the historical significance of the spear in China's past as a technological feat and a symbol of technological advancement.
evolving a brand
12 Years of Rebranding
mood boards
marketing
art direction
